Chen, J., F. . Panjaitan, and R. Iryani. “10.61533 Analysis of the Impact of Pricing Strategies and Product Innovation on Consumer Purchase Intention at Memimori Cake Shop in Pangkalpinang: A Sustainable Economy Perspective”. Jurnal Ilmiah Niaga Bisnis Elektronik, vol. 6, no. 02, Sept. 2026, pp. 28-35, doi:10.61533/jinbe.v6i02.459.